Every company has to find a way to garner an online presence. Your online marketing campaign should include things such as SEO, a quality website and social media marketing. Social media marketing is so popular that most new businesses, and even a lot of existing ones, are quickly going online to use these strategies. With a combination of applying ideas presented here and general good business acumen, you can make social media elevate your company.
Before you hire any social media marketing firm, be very cautious. For starters, their black hat techniques are often seen as spam and will degrade your reputation. These outfits make use of hundreds of fake social media accounts across the major platforms, most of which are created through shady bots and proxy servers. Your money will have been wasted sending you marketing message to accounts no one will ever see.
Allow people to post the material that you post for social media sites. For instance, that “Retweet” feature is a great one to have. Placing it strategically at the top of the page will make it quick and easy for viewers to share your content over Twitter. You will get more exposure this way.
Add a Facebook button to your blog posts. This enables visitors who read your content to immediately share it with their friends who might be interested. This increases exposure significantly with little or no effort on your part; ultimately, this may result in an increase in sales volume.
To make a more friendly site that works with social media, try adding comments, ratings, and a way to sort material. Using these functions can help your users decide what your most popular content is, and lets them actively participate.
Let all of your existing customers know if you are going to start being active in social media. Invite them to “like” your page, and encourage them to share your page with their friends. This equates to a lot of visibility for you, without costing your anything. Also, it provides a credible and reliable source, which is better than a simple promotion.
Always ensure that you add new content regularly. Many people are used to constant updates on their social network sites, and if you aren’t offering this to the consumers, they will end up going elsewhere and you will end up losing lots of customers. Work on updating your followers a couple of times each week.
Put a Facebook “like” button on the homepage of your blog, in the top right corner. This lets people “like” you at Facebook. When you put that button on your blog, they can like and follow you on Facebook without leaving your site to do so. By making this easy for people, they are more likely to actually do it.
If you are using social media as part of your marketing strategy, be sure to answer people when they make a comment or ask you a question. It can be easy to not see these things, so be certain to look especially for them.
Determine the kind of interactions you want to have with your customers. Drive sales to your site with simple advertising messages delivered via social media. If you decide you want to have open dialogue with your customer, start simply by saying “Hello” and let the conversation begin. Your customers will be able to lead you once this happens.
Guest Blogger
You can whip up shopper-friendly storefronts with your social media campaign. Have an independent site that users can access, but also offer a more user-friendly store on sites like Facebook and Twitter. Some people who spend a lot of time on Facebook could end up milling around your products for a bit and buying something without every having to leave the Facebook site. Using this method you can allow them to stay on Facebook, which many of them would prefer.
Writing as a guest blogger on a popular site in your industry or hosting an expert on your blog are both powerful strategies. This method helps both you and the guest blogger to get more traffic to both of your websites. If you do a guest blog, get the permission of the host to leave a link to your site. Also, allow any of your own guest bloggers the same accommodation. These blogger’s followers will probably investigate your website from either their blog or your own post.
You really have to remember to respond to comments and reviews as fast, and as professionally, as you can. This could easily end up being the difference between a great social media marketing campaign and a campaign that is a failure. It is particularly vital that you react to negative comments and reviews. If you don’t, your reputation WILL be harmed. Respond to these comments quickly, find out why the customer is not satisfied, and offer a solution.
It might be difficult to get going, but once you start, momentum will gather, and you’ll be on a roll. With social media marketing, the potential to gain exposure for your business is limitless. With a good mentor and lots of effort, you too can make some money using social media.
Your content is easily shared on Facebook. Comments appear in the feed of the person, allowing their friends to possibly be attracted to your site. Find ways to encourage the readers to interact to help gain exposure.
Categories: Social Media Marketing