If your monthly statistics are disheartening, consider adding social media marketing to your advertising efforts. There are times in which a fresh approach may be all that you need to benefit from renewed success. Social media exposes you to a wider audience, is extremely accessible and doesn’t cost very much at all. Several simplistic steps are outlined in this article that you can take as you begin with social media marketing.

Update your blog with new entries at regular intervals. When your content is fresh and readers know when to expect new topics, they will return often to check out the new content. It’s the same concept that is used by publishers of printed magazines and newspapers. Make sure you’re being consistent so that visitors will return.

If you’re keeping a blog for social media purposes, you have to make sure that it’s kept as active as possible. If your content is updated frequently, the reader will know when you’re about to put up new content to check out when they return later. This has historically been shown by user statistics of magazine and newspaper subscriptions. Consistency of fresh content will breed consistency of returning viewers.

Don’t just post the same tweets over and over if you advertise your business on Twitter. Vary your content to help create excitement and interest. Tweet both tips and suggestions related to what you have to offer. Some of your tweets, of course, will be more bold in their promotion of your business. If you mix in informative tweets you will be less likely to run away potential customers.

Maintain a current and relevant blog. Post any promotions or sales you have via your blog. You can also share any other important information. – make sure you post these to your blog as well.

Be careful if you decide you want to look into hiring a marketing company for social media. Some of these companies are frauds. By creating fake social media accounts with programs that automate the process, these companies vastly inflate their statistics. Because these services use abusive tactics, your message is generally not seen by too many real people, as the view counts are fake and the fraudulent accounts are generally terminated fairly quickly.

Marketing companies specialized in social media are not always a good solution. It is not uncommon for these agencies to use unscrupulous and unfair business practices to cheat business owners of their money. These fly-by-night companies use fraudulently registered YouTube, Facebook, and Twitter accounts and use proxy servers to evade automated abuse control measures. In spite of the high view counts, your advertisement is not seen by real people.

At the top right of the page your blog is on, place a “like box” for Facebook. When they click on the box, they will be “liking” you on Facebook. If it is easy to find and prominent on the front page, people will not need to look around. This will give you greater exposure on Facebook which can lead to a greater amount of visitors to your site.

Add a button that shares your blog posts on Facebook to each of your blog entries. That way your visitors can share your blog with their Facebook friends. This is a very effective way to quickly expand the audience of your blog, which, in turn, means more potential customers for your products and services.

If you want people to be interested in the social media marketing campaign you’re running, have specials that people can take advantage of by adding you onto these social media sites. If your customers can get a special offer that is not found at any other place, they will probably pay more attention to your campaign and spread the word so that you get free advertising.

Social Media

You can whip up shopper-friendly storefronts with your social media campaign. Have an independent site that users can access, but also offer a more user-friendly store on sites like Facebook and Twitter. Some people who spend a lot of time on Facebook could end up milling around your products for a bit and buying something without every having to leave the Facebook site. With a Facebook-oriented storefront, you do not have to worry about pulling users to your primary site, and they can stay where they are most comfortable.

To maximize your social media marketing, place a social media widget on your site. Widgets are a great way to increase your followers. Also, having a widget on the site allows your readers to vote or retweet your content, rather than having a stranger do it on another site.

Check out the games on Facebook. It is fairly simple to develop a game that is tailored specifically to your products or your industry as a whole. Many brands have executed this marketing technique effectively, turning their little Facebook app into a viral sensation. In fact, it can easily be worth your money to hire a professional to produce a high-quality Facebook game for you.

Social media marketing is not a hard thing to do. Once you have taken that first step, you should always be open to the idea of learning new and evolving trends. If you keep going with this effort, you can follow this advice and schedule your updates as part of your regular routine.

If you offer existing followers discounts and coupons for your products, it will entice new people to become your followers, too. Your customers will feel like they are part of an exclusive club when they receive discounts from your profiles, and will increase your profits with the additional sales.

Categories: Social Media Marketing

Tags: social media marketing