When you are first getting into the world of social media marketing, you will need some good information so you can get started. Fortunately, there are many useful resources available; the trick is just to locate it! That said, this article manages to relate the most important aspects of social media marketing in just a few paragraphs, so read on.

Done correctly, use of Twitter for business promotion can be highly effective. You can reach thousands of people through Twitter, if you know how to use it in the right way. Familiarize yourself with the use of effective keywords and hashtags to generate traffic for your Twitter presence.

Make creative and interesting titles. Good titles encourage readers to notice and view your marketing content.

Make sure your blog is always kept up to date with useful info. Blogs are a great place to post information on promotions or sales. Even if you simply changed something simple like your store hours or new location. -be certain to post them on your blog too.

To draw certain demographics of individuals towards your business website, consider including YouTube in your social media campaign. YouTube users are generally better leads because they have generally already seen a video you have posted, and won’t click on your links unless they like what they see. This will increase the chances that visitors will make purchases.

To start off successfully in social media marketing, until you find your own voice, simply fake it until you make it. Carefully study the tactics of your competition and use these ideas to run your campaign until figure out what your company and your customers need. Check out their profiles and promotions on their social media network profile pages.

Easily Share

You may want to either write a blog for someone else’s site or let someone else write a guest blog on yours. Either way, you can generate more traffic. When guest posting on another blog, make sure the blog owners allows your to add a backlink to your site. Also, let the guest blogger do the same thing. You are likely to get more traffic from your guest bloggers followers.

Set up your site so customers can easily share material they find on there. Add a widget to your site that followers can use to easily share your content. Also, having a widget on the site allows your readers to vote or retweet your content, rather than having a stranger do it on another site.

It is important that site visitors can easily subscribe to you via social media sites. Most people use social media sites on a daily basis, so giving them quick access via Facebook, Linkedin or Twitter is a great way to make sure they have instant access when you put up a new post.

Determine ahead of time if you really want an active, ongoing dialog with customers. Drive sales to your site with simple advertising messages delivered via social media. If you do want to engage in an ongoing relationship with clients, then approach it easily with a simple introduction at first. Your customers will be able to lead you once this happens.

A strong social media network will take a lot of time, effort and determination. You cannot expect to have 10,000 followers in one day. It is possible and has been done before, but it is highly unlikely that your social media profiles will go viral the moment that you set them up. Make sure you are patient and you will get followers in time.

If you want to start with social media right away, before defining your personal style, as the saying goes, fake it until the point where you make it. Take a look at what your strongest competition is doing, and model your early efforts after their most successful tactics. Discover their social profiles. Analyze what they post, as well as the specials that they run.

Answer questions and make comments on your social networking websites. You should check these at least once each day. Try to link up your email so that you can get notified as soon as you receive a comment. Always remember that your words are public, so choose them wisely.

An engaging social media profile will entice users to visit your online storefront and explore your product offering. Give them information about discounts you have to offer, or new locations. Allow them access to printable coupons or limited time offers, which are just for your followers. Make it worth their while to add you as a Facebook friend.

Make relevant and interesting Twitter posts at least once per day. You want to stand out, but make sure not to be annoying. Twitter is all about volume. You need to make a lot of high quality posts to get seen. When you keep posts short, you can stretch out one event by giving a few updates.

To be make social media work for you, you want to be able to speak with your customer person to person. Your customers are not interested in speaking with a large company. Speaking to an individual one-on-one makes that person feel that they’re important.

Anytime you post on Twitter, make sure a tag is added on. Tags go after the # symbol and allow your feed entries to appear for users that have joined certain groups. If you pick tags the right way you should be able to target some people.

If you choose to use a social media site in your marketing plans, remember that people need to know that they are being heard. Respond to customer complaints and feedback immediately so your customers know you are listening to them. Let customers know that you care about what they think.

Try to be as flexible as possible on updating the profile. When you launch a big campaign on a new product, make sure to provide the frequent updates people expect to see. If you frequently find that you have nothing to post, don’t post as often.

Social Media

Try to offer your customers the social media equivalent of a face-to-face exchange. No customer out there feels comfortable talking with a business. So this is where your social presence makes the customer feel as if they’re speaking to a regular person. When a customer knows there is a compassionate person at the other end of their Internet connection, they will have more confidence in your business.

In conclusion, continue to learn as much as you can about social media and the ways you can use it to promote your business. The term “social media marketing” covers a lot of ground, so there’s no shortage of information to learn. Use these tips and look for more resources for a great campaign.

One way to increase your follower count on social networks is to offer some sort of reward for liking or following your profiles. By doing this, your followers can feel like they’re part of some exclusive club if they receive special offers, and this can also increase your profits.

Social media is the perfect way to make connections with people all over the world. Did you know that these websites are also great for marketing your company? This article contains useful advice on social media marketing, that will help your business expand.

Inform your customers that you are utilizing social media. When your existing customers follow you on most social media websites, all of their followers will know about it. This is great for you because it’s advertising that you don’t need to pay for. At the end of the day, it’s all about keeping what you have while continuing to grow.

To maximize your social media marketing, place a social media widget on your site. Having a widget located in your site is a great way to help market your site. In addition, widgets let your readers re-tweet your content instead of having to visit another site to do it.

Decide if a relationship with your customers is what you want. Keep your campaigns simple and don’t invest a great effort if you only want to build your sales. To be more interactive with customers, give them a simple greeting. This gives your client the reins to take over the conversation.

Make sure you have a lot of interaction with your customers. If appropriate, comment on their blogs or Facebook statuses. Don’t interject into a discussion that has nothing to do with you; stick to contacting someone only when they are discussing something that is related to your industry or products.

To make your consumers want to opt-in and pay attention to your business on social media websites, you should occasionally run promotions so people will want to follow you. If customers are treated specially for being followers, they are even more likely to subscribe and stay subscribed to your feed or profile.

Followers can easily share your content with Facebook. Facebook will share the comment of someone else on another friends page. Encourage followers to communicate online with you, and among themselves, to enhance your exposure.

Always make it easy for your website surfers to find your profile on the social media they use through subscription. Most people visit social media websites daily, so give them a quick way to access you via Twitter, Facebook or LinkedIn.

Use widgets and other tools for social networking sites, such as the Twitter-related tools, Twello and Tweepi. These tools help you to find your target audience; you can also identify influential users, too. They will allow you to pinpoint which people or companies you should follow, so that they will notice you and follow your content, too.

Combine email marketing with social media. Place Twitter or Facebook buttons on your emails and let your customers know you will personally respond on these sites. You might also could encourage folks to sign up for your newsletter by including the registration page link.

Tweet links to new posts as often as you can so people will actually see them. You will have to combine quality with quantity when posting on Twitter. Post good content and post it often. Rather than one long tweet, post several shorter ones.

Use social media to provide deals that people will not receive anywhere but through these outlets. This will help your customers feel like VIPs, because they will get better prices and deals, while simultaneously helping build your business.

Social Media

Social media is more than a place to post random ads about your company. You can learn a lot about your potential customers through social networking. Customers can interact with both you and the brand. You will, of course, have the opportunity to talk about your products, but it’s better to think about social networking as a form of customer relations.

Ask your customers to fill in a survey about social networks. If the results show that people are spending several hours a day using social media, you definitely need to have a visible presence for your company. If you find that your potential customers are non-users of social media, you can put your time and effort into other strategies.

Keep an eye on all the social marketing messages going out in the name of your business. Check them before you send them out. Sometimes things spread like wildfire in social media and mistakes you made can get around fast. This is not the attention you want from social marketing. Proofread your posts, and go over all other materials.

Before any content is posted on the site of your business, it should be approved by you or another person with clear authority in the matter. Mistakes happen, and when they do, you want to limit the damage by catching them quickly. The very nature of today’s social media marketing means that all information has the potential to go viral quickly. You want to get attention from people, but not in the wrong way.

Read about social networking. Remember that professional and personal social media accounts are very different. There are many useful Internet resources and professionals who can advise you with any difficulties you are having.

Your website should link up to social media profiles for increased exposure and a better level of visibility. You can do this quickly with share buttons placed on your website to let your visitors share your content with their friends via their social media pages. These buttons should be on all main pages, RSS feeds and blog posts so that users can easily share your content.

The shorter you make your posts, the more effective they will be as marketing devices. Short and simple witty messages are easily remembered and forwarded. Using images properly can make it less necessary to post walls of text.

One effective strategy for marketing your business through social media networks, such as Twitter or Facebook, is to hold contests featuring appealing prizes. Because of the way social media works, news of your contest will spread very quickly. Ensure that the contest is exciting, fresh, and relevant to the products or services you sell. For example, if you are about to launch a new product, run a contest for designing its logo.

Follow all of your followers on Twitter. People always expect this with Twitter. It shows that the company is friendly and respects its customers. As a courtesy, follow your followers and even welcome them with a tweet. If you do this, you will create a stronger relationship with others.

Social Media

A number of services exist that can assist you in your Twitter account managment, and you should use one. Their offerings vary, but by and large they will follow your followers, and un-follow those who do not show interest over a certain time frame. These add-ons can assist you in managing large follower lists and suggest people who might be receptive to your message.

Use these tips to build your business with social media sites. The same sites you use to connect with friends and family, can help you connect with customers and clients. You’ll open up your reach globally by using the tips in this article in your own social media marketing strategy.

Make sure that you take the time to stay updated with your posts. Try to schedule your social media posts on a regular interval. This will entice readers to come back to your site more often to check for updates. Make sure that you set a reminder for yourself for when it is time to create a new update.

Utilize caution when it comes to engaging a company that offers social media marketing services. It is not uncommon for these agencies to use unscrupulous and unfair business practices to cheat business owners of their money. There a number of companies that have the ability to use fake accounts on Facebook, Twitter and other social media sites to then fake registrations onto your page. Your money will have been wasted sending you marketing message to accounts no one will ever see.

Give your visitors the ability to retweet on your blog. By placing this button on top of each post, it becomes simple for your readers to easily share this blog through Twitter. By having this option on your blog, your blog will gain a greater audience.

Converse with your customers. The window for conversation is opened when a customer goes ahead and gives feedback. By encouraging interaction between your business and your customers, you can gather more useful feedback. Try to be as engaging and passionate as you possibly can so that you can make the customer feel like they’re being catered to.

Make your site more social media-friendly with comments, ratings and favorite lists. Adding these powerful SMM tools to your site will let your users get involved with your site and in turn make your site much more active.

To entice targeted visitors to looking at your site, try using YouTube for social media marketing. Using YouTube is great, because these viewers will already be aware of the types of things you are marketing as they have viewed your video on YouTube. If more new visitors reach your website after viewing your YouTube videos, they will have more knowledge about your products and potentially complete more purchases.

Social Media

It is important that you fully understand the time, and effort that goes into running a social media marketing campaign. Many users lose valuable time and money by constantly changing their social media marketing strategies. Plan out your strategy, make sure it is detailed, and follow it.

Always give users a way to follow you and your business on popular social media websites. The majority of social media site users access them every day, so if you can give them easy access to you on their favorite sites, they will see instantly each time you post.

In order to make social media marketing efforts attractive to customers, utilize special discounts and deals open only to followers. People who receive exclusive offers on Facebook or other social media sites will pay more attention to your social media marketing campaign as well as share your sites with others.

Try combining social media marketing with email marketing. Include a Twitter or Facebook buttons at the end of any emails and let customers know that you’ll answer their questions personally on those social networks. It is also possible to get people to sign up for your newsletter by including a link that leads people to visit the registration page.

Facebook games can be a great way to attract attention. Take advantage of the popularity of games on Facebook by developing an interesting game that showcases your product or service. Some of these Facebook games featuring well-known brands have even gone viral. Hire a professional to develop a game that you can share on Facebook, if it’s within your budget.

Followers can easily share your content with Facebook. When a user comments on any posts, it will show on their page and their followers will see it. This means that any time your customers interact with your business, you are getting free advertising, so you want to encourage it.

Twitter allows you to set your account so that any blog posts will be tweeted automatically. You can also add valuable content from other quality website as part of your update campaign. The exposure will be appreciated, and your followers can enjoy all of the great content that you give them.

You should always respond to any comments or questions posted on your sites. Check these sites more than once a day to see what is happening on your page. You might also opt-in to daily or individual notifications, which can be sent to your inbox each time someone posts a comment or question. Keep in mind that anything you post in reply to a comment will be visible by all.

Create new Twitter posts often. Old Twitter posts have a tendency to get buried on others’ feeds. Twitter’s primary focus is quantity. It is important that you still offer quality content, but it is equally important to contribute frequently. Keep posts short so that you can make several posts about one event.

Social Networking

When you receive a comment on Facebook, you must make sure that you reply to it. This goes double for negative comments. If people can feel their opinion matters to you, they will be more likely to stay loyal to your brand. Always get back to customers as soon as you can so they don’t feel ignored.

While social networking sites generally adopt a very casual tone, you should nonetheless manage your page with professional and respectful content. You can get to know someone personally, but make sure to maintain a professional demeanor. If someone says something that you do not appreciate, delete their comment rather than getting into a battle of words. Always use a separate profile for your personal social networking and your business operations.

A great way to get more followers on social media is to offer exclusive discounts and coupons to people who follow or like your page. You’ll make your customers feel special when they get exclusive discounts and this will increase your sales.

Practice patience. People have to trust you and the product that you are selling to them. Take a deep breath and attempt to gain your followers trust one at a time. In no time you will have tons of customers.

Ask your customers to answer a survey about their use of social media. Make a social media page for your company if you think you have customers who are into social networking. If instead you find that your customers are not big users of social media, you will need to find different ways to market your business.

Review everything you put up a couple of times before you actually add it to your social media marketing. Due to the sometimes viral nature of social media, embarrassing mistakes can spread very quickly. Despite the fact that it’s free publicity, it probably isn’t the type of exposure you are looking for.

Promote special offers via social networks. A great discount will attract your Facebook audience to your page and encourage them to buy your product. Social networking sites should be used so that your customers can have a better understand of you and your company. They should also start to be a little more closely involved with your products and brands.

Do some reading about social networking. Maybe you have a Facebook page already, but bear in mind that professional uses differ from personal ones. There are many resources on the net that can help guide you with these problems.

Use a variety of social marketing venues for the greatest success. Facebook is an excellent marketing tool; however, other sites such as Twitter and MySpace are also quite valuable. You have a greater chance of success if you implement many types of media outlets.

By utilizing social media marketing correctly, you’ll soon experience small amounts of traffic, and soon, it will erupt, bringing in all kinds of customers. When used properly, you will get these customers, and perhaps people they know, to continuously come to back to your site.

Add your website to your existing social media profiles. Put “share” buttons on your site. These buttons need to be included on your main website, RSS feeds, and blog posts so your customers can share the content they like.

Social media sites have become an integral part of people’s lives. They log into their site each day or sometimes multiple times per day. How is it that you can make use of the potential audience there? This article provides information about how to utilize social media for your marketing strategies.

A good way to advertise your business is through Twitter. If your business develops an effective Twitter-based strategy, you could possibly gain exposure from hundreds, or thousands, of potential customers. Familiarize yourself with the use of effective keywords and hashtags to generate traffic for your Twitter presence.

Include a re-tweet option on every post to your blog. By placing this button on top of each post, it becomes simple for your readers to easily share this blog through Twitter. This can greatly increase your exposure.

You can set up your Twitter account so that your blog posts are automatically twitted. With this in mind, choose a few quality bloggers and use the Twitter API to automatically tweet links to any new posts they make. The exposure will be appreciated, and your followers can enjoy all of the great content that you give them.

Put a Facebook share button at the top of your blog posts. Visitors can then easily share it with their own Facebook friends. This increases exposure significantly with little or no effort on your part; ultimately, this may result in an increase in sales volume.

You need to remain flexible with how often you choose to update your pages. If you are about to release a new product, keep people informed via social networks. But because it can be a hassle to find good info to post, you should definitely save your updates for something more important.

Social Media

Make sure to track your progress. Compare your progress, including number of followers per week and number of conversions, to industry standards to see how you are doing. Here’s where a little number crunching will come in. It’s not that difficult, but you will need to make decisions about what’s working and what needs to be changed based on the stats. You won’t know if your social media marketing campaign will be worth the time if you’re not keeping track of results.

Make links that tie all your social media sites together. Tie in things like your Facebook, Youtube, and Twitter accounts all together. On Twitter, include in your profile a URL that links to your Facebook page and blog. When you create links between all your different social media profiles, you increase traffic.

If social networking mediums are places you intend to market, be mindful of the fact that social media users need to feel like you are hearing them. If one of your customers has advice you need to ask others if they think that as well. Demonstrate the fact that you hear what they have to say and care about it.

Include a widget for Facebook’s “Like” button on your blog at the top of every page. People will find it easier to like your page and give you more of a fan base. Having this directly on your blog lets your visitors “like” you without having to leave your page. You will increase your exposure if you make it easy for people to do.

Research what is being done by your competitors. Find them on various social networks so you can analyze their techniques. You can either do something similar to what your competitors are doing, or develop an entirely new strategy.

Think about guest blogging or permitting another blogger in your field to write a guest blog for your site. Either way, readership will increase. When you write on another blog, ensure that you have agreed to link to one another’s sites. You should allow all guest bloggers to post their own links on your blog as well. Followers of that blogger will likely stay to check your site out as well.

When using social media marketing as a tool for your business, it is crucial that you pay attention to the content that is being posted since it represents your business. Given how quickly thing can go viral online, an embarrassing typo could prove very detrimental to your reputation. While this will get your business more publicity, it might not be the kind of attention that you want.

Responding to reviews and comments quickly and professionally must be part of your social media marketing strategy. This could easily end up being the difference between a great social media marketing campaign and a campaign that is a failure. Pay special attention to negative feedback you receive through social media. Left alone, these posts could end up harming your reputation. If you react to them quickly, it can help burnish your reputation by making you appear more professional.

If you are utilizing social media to promote a service or product, make sure you use a variety of different media outlets. While Facebook is probably the most effective and popular, things like Twitter and Myspace are still good tools. This provides a higher level of visibility, which will yield more sales.

Mention how much progress you’re making on your social media marketing in your postings. When you get a thousand Twitter followers, write an article. Thank people as often as you can for showing interest towards your business. Writing an article like this is likely to be quickly shared.

Host an online Q and A session to create interest in your company’s products and services. This is an effective way to get potential customers to learn more about your offerings, and also your business as a whole. You can also personalize your business more effectively by doing these sessions.

Make use of tweets from high profile Twitter users often by sharing their updates or making mention of them within your own posts. Reference them by putting their username after the @ symbol. Your tweet will be highlighted for them, and they’ll be likely to retweet it to their followers or provide you with more information.

Do not rely on only one channel when promoting your business through social media marketing. Bu using many different social media platforms, you spread your business around to many areas and help to generate a bigger customer base. It can help in other ways also by using a variety of available tools.

Social Media

Branding your company on social media is of critical importance. You need to always incorporate your logo into your social media profile. Maintain the same color scheme in all of your social media pages. This will give you a consistency that helps your potential buyers know, and trust, the company they are interested in and following around the internet. Staying steady state without a lot of changes is the key, and certainly utilize branding whenever possible.

Those who spend their spare time using social media sites can quickly become the ones that follow your content each day. When you use the tips from this article, you will not have a problem integrating effective social media marketing campaigns for your business. Social marketing will help to boost your business!

Consider using a service to help streamline management of your Twitter account. There is great variability between services, but the core features offered by most include automatically following people who follow you and designating a time period for un-following anyone who fails to follow you back. Use these services to help manage lists and to help find the right people to interact with.

Marketing with social media sites is a terrific way to increase profits. Although, in order to be successful with this promotional tool, it is vital that you understand all there is to know about this subject. The following article is going to provide you with vital information that will have you becoming a social media marketing expert in no time!

When you write a blog post, be sure there is a share button for FaceBook included. This lets people that visit your blog share it with those on their list of friends. The number of people that have access to your blog greatly increases, and this translates into more visitors who may utilize your services or buy your products.

Add a “Retweet” button to the top of each blog post. Your followers can then share your blog update with their own Twitter followers quite easily. This allows your followers to advertise for you without any extra monetary cost to you.

Run social media-only contests. These customers are likely to check out these specials if they cannot be found elsewhere, and will even tell others about the specials.

Add a Facebook button to your blog posts. Having this button means your blog readers can easily share your content with their Facebook friends. More people read your articles, develop an interest in your products and visit your website.

Stay on top of reviews and comments to make the most of social media marketing efforts. This one aspect could prove the factor that spares your campaign total failure in lieu of resounding success. It is particularly vital that you react to negative comments and reviews. If left unresponded to, posts like these can really tarnish your online reputation. If you react to them quickly, it can help burnish your reputation by making you appear more professional.

Social Media

Twitter allows you to set your account so that any blog posts will be tweeted automatically. You can also choose several bloggers that have good content and put up links to what they write. Your Twitter followers will appreciate the quality content, and the bloggers will welcome the exposure.

When you start up a social media profile, let your existing customers know that you have done this. Once they start following your page, all of their social media friends and followers will soon know they are following you. You should not underestimate the power of this free advertising. It is valuable because it is a referral.

A great thing to remember before starting your social campaign is that things can get nasty on social media sites from time to time. Be prepared to brave a storm of negativity. Social media is awesome when you get praise, but there is also a negative side. These remarks should be dealt with quickly to show you care about your customers.

Consider writing a guest blog or allowing a popular blogger in your niche market to guest blog on your site. Either way, readership will increase. Be sure that part of the guest blogging contract involves the blog owner linking back to your own site. Also, allow any of your own guest bloggers the same accommodation. The other blogger’s readers are probably going to come and check you out.

When participating on a social network, reciprocal communication is required. A suggestion from one customer will likely reflect the feelings of many other customers. Talk to them and show you are really hearing them

It takes time and research to put together an effective plan for using social media as a marketing tool. It is unlikely that you can recruit 15,000 fans in 24 hours. It can happen, but your social media posts are unlikely to become global sensations within minutes. Your followers will increase as time goes on.

Offer discounts exclusively to people who join your page to encourage customers to “like” it on Facebook or follow it on Twitter. Your consumers can feel like they’re in a special club where they get discounts from their profiles, and that can boost your profits with extra sales.

Facebook helps your followers easily share your content. Facebook will share the comment of someone else on another friends page. Encourage your readers to interact with you and with each other on your posts to get more exposure.

Have your customers take a survey in order to find out what their social media habits are. If a large base of your followers utilize social media sites, than it is a wise idea to create your own social media site designed specifically for your brand. If respondents express a lack of interest in social media, your resources are best spent elsewhere.

Social Media

Prior to posting any content that represents your business on a social media marketing site, be sure to carefully review it all. You do not want to overlook something embarrassing, and you want to make sure that everything you put up is of quality. You will get a lot of publicity this way, but it might not be good press.

Before settling on a specific social media platform, weigh the pros and cons of each against your business goals. No two social media sites are the same; therefore, learning as much as you can about each is important. You might discover that response rates are much higher on a specific site, thus meriting a greater time investment.

Use social media for market research when launching new products or looking for feedback on existing products. Many of the people that follow you and are fans will enjoy letting their opinions out so they can be heard. Your followers may be able to give you valuable insight into what products and services best fill their needs. Best of all, all this market research comes at no cost to you.

Whenever you upload video to your YouTube account, make sure there is a link in the description pointing to your website, and that both your channel and videos have the Twitter and Facebook buttons. When your customers choose to add you to their Facebook and Twitter accounts, your videos will be accessible to all their friends.

Persevere and do not give up on social media. Once you have a loyal group of followers, your traffic and number of followers will gradually increase. After all, you’re attempting to build an entire network of followers for your business. All told, this could take months or even years before you have a substantial network of followers.

Giving away freebies via your social profile is a great way to entice new followers. Everyone loves free products and this is a way to get new followers to your social media profiles. There are social media profiles dedicated to spreading the news about free giveaways. After you’ve settled on what you’re going to use as a freebie, post links to it on these profiles.

One fun way to interact with people through social media is holding a picture contest that incorporates your brand. Including your brand, tell your users that they will receive a prize for the photo that is most creative. This will help expand your business through your followers sharing these photos with their own followers, exposing you to new markets.

Remember that having a presence on social media is not just about advertising your products. You can learn a lot about your customers via social media. Also, your potential customers can form connections with not only you, but also your brand. Social networking provides ample opportunity for marketing, but it is sometimes better thought of in terms of how it can be used in customer relations.

Make comments on social media blogs regularly. If you are very sociable, this can lead to a lot of sales for your business. Make yourself a known entity throughout the blogs that pertain to your specific niche. This can be a fabulous networking opportunity.

As was already stated in this article, your business or product can do very well when you do some marketing through social media. If you employ this helpful advice you will be able to find out that you will make a lot more money with SMM.

How often do you update your Facebook page? Well, before you do it the next time, find some fun content to post, like a cool video or animated graphic. A few good ways to accomplish this would be to post funny videos, interesting articles, or to link to external content that is interesting. Find the right balance between being friendly and professional.