If you are looking to build relationships with your clients, and find new ones, social media marketing could well be the tool for you. Social media is a burgeoning technology, which gives you the opportunity to really put yourself on the map if you take advantage of it promptly and wisely. Below are some tips to help you establish a social media presence before many of your competitors use this marketing technique.
Intriguing and engaging titles can be your company’s best friend on social media, whether in your tweets, posts or YouTube videos. When the titles are interesting and inviting, you will keep the attention of your customers.
Your business should have a blog, and it should be chock full of information that would be useful to your customers. Update your blog with information about promotions or sales your company has coming up. If you have any important news -new locations, change of hours, special closing, etc. be sure to add it to your blog also.
If you are using social media then you will want to market by inviting all the people you know to those pages. Even if these people do not have a need or interest in your business, having them become aware of your business and having the ability to share it with others at the click of the mouse could mean your next big deal.
Be wary of hiring a social media marketing company. Many of these businesses are preying on inexperienced owners of Internet marketing businesses with scams. By creating fake social media accounts with programs that automate the process, these companies vastly inflate their statistics. No matter how much you pay the company, your ad may never be viewed by an actual person, even if it has a high view count.
You need a marketing plan before you open any social media accounts. Figure out who will manage the pages, what type of layout you want, and how much time you would like to invest into it. You should treat this like other marketing plans and set a timeline for reaching your goals. Always follow the plan as closely as possible and you will win with SMM.
If you are using Twitter to promote your business, it is vital to respond to your followers on a regular basis. Give people thanks when they mention you, and give them answers to questions they ask you. This will build a bond between your company and your customers. This makes you seem human and not just some robotic business entity.
Think about guest blogging or permitting another blogger in your field to write a guest blog for your site. This can help you generate extra traffic. Whenever you decide to guest blog on someone’s site, always include links that go back to your own site. Also, let the guest blogger do the same thing. It’s a win-win situation, because followers will likely check out both websites.
Place Facebook share buttons on the top of all of your blog posts. Visitors can then easily share it with their own Facebook friends. More people read your articles, develop an interest in your products and visit your website.
If you need help, don’t be shy about asking for it! This is a huge market and there are consultants and designers who are more than capable of setting up a social media strategy and web for you. The professionals charge a lot, so save your money if you want to do this.
You should always link all of the sites together. Add links to different sites and your blog where people can click on them to get to you on YouTube, Facebook and Twitter. Your Twitter profile should link back to your Facebook profile and blog. Linking your social media profiles together will potentially increase your customer base.
Did you know that you can automatically have your blog posts show up as links on your Twitter feed? You can also choose a couple of your favorite high-quality blogs to promote on your Twitter. Post links to these blogs when they are updated so that you can build relationships with the bloggers and provide your readers with interesting content. These bloggers will enjoy the exposure, and your readers will appreciate the new content.
Social Media Marketing
Measure your plan’s success. You should know how many visitors and followers you have on all of the sites you use. Make an attempt to link figures to each of your actions and focus on the decisions you have already made in order to develop strategies. You are not going to know whether social media makes sense for you if you fail to track results.
It is important that you fully understand the time, and effort that goes into running a social media marketing campaign. If you rush into any campaign without doing your research, you may find yourself spending time and money to get no returns. Therefore, how you will use social media marketing to grow your business.
If your company runs a blog, syndicate your blog content on your Facebook profile once the main blog entry is published. This will then link the followers you have in social media to the new and interesting information that is now available to read.
Social media marketing is an opportunity that many businesses are still failing to exploit. Don’t watch your competition leave you in the dust. Apply the advice and insights presented in the preceding paragraphs to lead you to success and sales.
Giving away freebies via your social profile is a great way to entice new followers. I can’t think of a single person I know who wouldn’t love to get something for free, so it’s a great technique for drawing in new followers. Choose a product or service you want to highlight, then post your free offering to the most popular freebie pages and forums.
Categories: Social Media Marketing
Tags: social media marketing