Many businesses have discovered the power of social media marketing; from creative entrepreneurs to long established blue-chip companies, this is the marketing way of the future. This type of marketing campaign can allow you to reach millions of customers that would have been otherwise inaccessible. This burgeoning marketing method ensures that you will reach a wider target market and gain more potential buyers when you use it to promote your business.
Don’t go off half-cocked and start Facebooking and Twittering like mad until you have established a marketing plan. Find out how many pages you can manage, the layouts that you desire, and how much time can be devoted to them. Like other marketing campaign, create a timeline to accomplish any goals. Don’t stray from the plan if you can avoid it, and your campaign will be a success.
Post new blog content frequently and with regularity. Fresh content will keep visitors coming back. This is very much like how consumers treat traditional content providers like newspapers and magazines. Be sure to post consistently so that visitors will return to your site.
Adding different features on your social sites, such as a comments section and a voting/ratings section, will really help you come across as sociable. Using these functions can help your users decide what your most popular content is, and lets them actively participate.
Never forget that conversation is important. Getting feedback from a customer is the first step to starting a conversation about improving your business. Be the one whom takes the time to learn why a customer left negative feedback and what you can do to change it. Learn what they want, what they dislike, and how you can change your strategies to keep them happy and purchasing from you.
Answer as many questions people throw your way as possible. Look for comments every time you log on.
Be patient in forming your overall strategy. It is crucial that you stay away from the latest social trends, which can easily lead you to nowhere. Look for a good balance between tried and true methods and the latest trends, then adjust and enact your strategy accordingly.
It is important to professionally address criticism and product feedback you receive through social media channels. This could be make or break for you in social media efforts. You must respond when you get a negative comment or review. If such posts are left to fester, they can damage your brand. However, a fast and proper response can actually make you look good, because it shows you care.
Avoid making every one of your posts a product push if you want to attract new followers. Put factual stories (or fictional tales) and include information that is actually relative to your niche of choice. Running contests, asking interesting questions and displaying intriguing pictures are other ideas for possible posts. Provide compelling and interactive content. Recognize the value of engaging with a product rather than placing it as an advertisement. Make it a goal to identify with your customer’s lifestyle, so that they will identify your product in a like manner, rather than viewing it as yet another thing to spend money on.
Use your content to talk about how well you are doing on social media websites. Articles about reaching certain milestones when it comes to Facebook subscribers are always interesting to read. Be sure to thank your followers for having a vested interest in you and your work. A post about the results of your social media marketing will be popular and highly-shared.
Your online storefront can become easier for your customers to use with effective social media tie-ins. As an additional presence to your unique online presence, you can easily make a Facebook storefront that can be accessed with ease from your posts. Facebook users are known to spend hours on the site. If your posts lead them to an online store, they could be checking out your products without having ever left Facebook. And this could easily lead to new sales. That way, you don’t even need to lure buyers to your site–they can remain on Facebook if they would rather remain there.
Facebook games can be a great way to attract attention. Creating a game around your product or service will be a fun way to introduce it to a large audience. Some large and well know commercial brands have bee quite successful in using this strategy to produce games of viral proportions. If you can swing the expense, consider consulting with a game designer who can create an application that you can share on Facebook.
Apply the advice from this article to help integrate your business into the world of modern day technology. Revisit this article often to ensure you’re doing all you can, then continue to build your social media marketing strategy with continued research. You will be amazed at the difference it makes in the success of your business.
When you receive different comments or questions via your social sites, make sure that you reply promptly. You’ll want to stay very active and constantly check to see if anyone has sent you a comment. You can also elect to receive emails each time you have a new notification. But be careful here. Whatever you write will be public and will appear to everyone. There’s no taking it back!
Categories: Social Media Marketing