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Whatever you are posting, whether it’s a tweet, a Facebook update or a blog post, make sure that it’s interesting. When you have good and interesting content you will see that your visitors will more likely come back and also share your content.
Let your existing customers know about your social media sites. When they join your social media page, most of these sites will also inform their connections they are following you. This will provide you with a fairly easy source of advertisement. It is like a referral, so it is a lot more meaningful than a simple paid ad.
Add a special box to your blog to give visitors access to the Facebook “like” function. This is a Facebook feature that will really help you tie your different sites in together. It is important that the button allows them to “like” your business without leaving the page they are on within your website. The easier you make it for your users, the more likely people will “like” your page and increase your exposure.
To get the best results from social media, create links that tie them all together. On your blog, post links to your Twitter site, for example. In the information box of your YouTube videos, post a link to your Facebook page. On your profile page on Twitter, make sure to include the link to your Facebook page and blog. This makes it simple for your customers to follow you in whichever way works best for them.
Figure out how much you want to engage with your customers. If increasing sales is your sole motivation, stick to the basics when using social media as a marketing method. If you choose to communicate with your customers on a two-way basis, start slowly with a simple “Hello.” Your customers will tell you want they want once you take the first step.
Look on the top right hand corner of your blog. You’ll see a Facebook LIKE box. This makes it easy for people to like you on the social website. They don’t even have to leave your blog to do it. The easier you make it for your users, the more likely people will “like” your page and increase your exposure.
Your social media site needs to have fresh content posted on a regular basis. Staying updated will keep your content fresh, so people think that they are reading something new and exciting. Make sure your social networking sites are updated a few times each week.
Do not begin marketing on social networking sites until you come up with a plan. Find out how many pages you can manage, the layouts that you desire, and how much time can be devoted to them. As with other marketing campaigns, you must establish a timeline in which you hope to reach your goals. Stay dedicated and continue to refine your plan.
One popular social media method is to allow an experienced blogger, who writes about the same product or service you sell, to write guest posts on your blog. Both tactics will increase your traffic. When you guest blog on another blogger’s site, make sure part of your agreement includes leaving a link back to your site. Do the same if you have guest bloggers. This way, both you and the other blogger will build a larger audience by sharing your readers with each other.
Make certain you update your social profiles often. Customers can easily lose interest in your product and service if you let too much time lapse between updates on social media sites. Make an effort to provide updates several times per week.
Be sure you have your website set up so that your visitors can “Like” you and follow your activities via social media. The majority of Internet users make good use of social media sites daily. It only makes sense to set up your website so that Twitter, LinkedIn and FaceBook users can connect with you easily and see all your comments.
The blog-feed application can be used for showing your blog posts through your LinkedIn page. You can use the feature to post a new article, so it will show up on LinkedIn updated. This will not only save time, but will also garner you more exposure.
Profiles in social media sites often allow you to add various buttons and an RSS feed. Make sure this appears on your website, blog, emails and signature when you leave comments. Provide multiple links on any social networks sites you have to make it easy for customers to find you.
Patience is key when it comes to social media networking. People need to have faith in you and what you are offering them. Ease up and try to do this individually. Before you realize it, you’re going to have a huge database of clientele.
Make sure you research all your different social media options before you begin your SMM campaign. Tools and options differ between sites. There might be a site that reaches more people and may require most of your time.
A great way to do your market research is to use social media as a tool in getting feedback on new and existing products. A lot of your followers will like giving their opinions and ideas while making sure their voices are heard. They will let you know what they have been looking for, and the best thing about this is that it’s free.
Each time you upload content to YouTube, make sure that you link to your site in the video description, and check for Facebook and Twitter buttons by each video, as well as on your channel’s page. Having people from YouTube follow you on Twitter or Facebook is useful because there is a great chance they will share your videos.
You can now link all your blog posts to LinkedIn. When you post an article it makes your LinkedIn appear updated. This is a time saver, and you will get more exposure when you reach out to your LinkedIn friends and a blogging community simultaneously.
Categories: Social Media Marketing
Tags: social media sites