You can reach a much broader audience through social media than through more traditional means of advertising. Social networks allow companies to communicate with customers, as well feed them information directly related to the company. Social media marketing also enables easy distribution of marketing promotions.

If you are using social media marketing, make sure you inform all of your current customers. When your customers subscribe to your page, the social network may let their followers know about your page. This equates to a lot of visibility for you, without costing your anything. Make good use of it!

Twitter is a powerful social networking platform that can be a valuable promotional tool for your business. If you take the time to study how Twitter works, you can get your business seen by hundreds, if not thousands, of people. Research the tools provided by Twitter, including keywords and hashtags.

Put a Facebook “like” button somewhere on the homepage of your website. Your visitors will be able to ‘like’ your social media page on Facebook. Putting this button on your blog page means readers don’t have to search out your Facebook feed if they want to “like” the content. You will increase your exposure if you make it easy for people to do.

Add comments, ratings and other tools for a friendly, easy to use website. By having these social media tools on your site, your consumers have the ability to participate in what you are trying to promote.

Your content is easily shared on Facebook. Anytime someone comments on your site, it will give you free advertising to hundreds of people. Find ways to encourage the readers to interact to help gain exposure.

If you’d really like the customers to go crazy about your products as opposed to the competition’s, make sure that you’re offering some great deals and exclusive specials. If they’re noticing deals that they can’t get elsewhere on their page, they will pay a lot more attention to your social media marketing. This leads to them telling their friends, which costs you nothing.

Answer any questions and comments left on your social media sites. Log into them about two times daily, and check your inbox and notifications. A great way to do this is to set it up where you receive an email every time someone leaves a comment. When you write responses to comments, keep in mind that they are publicly viewable by everyone.

Try to interact with customers as frequently as you can. Find out if they have any blogs or popular threads online and post whenever you can generate appropriate and engaging comments. Don’t interrupt a conversation with irrelevant comments or links to your products. Only post relevant comments, and don’t mention your business unless the conversation naturally leads into it.

Each time you share a video on a site like YouTube, take the time to create a good title. The title must be inclusive of relevant keywords for your particular niche. If the video has real value, it should be easy to find by attaching significant keywords that you know your visitors will use.

Create vibrant titles for your YouTube or network videos. The titles should have keywords that are relevant to your business. Keywords that accurately represent your content can help get viewers to your sites more easily.

Make a Yahoo account for yourself. Once you have done this, spend some time browsing through Yahoo Answers. This website lets people ask questions and then allows others to offer answers. Find questions in the shopping section that could relate to your products or services and make mention of your business. However, Yahoo does not allow this kind of advertising outside of specific categories, so familiarize yourself with their guidelines. You can build your reputation as an expert with high quality answers in categories for which you have knowledge.

While social networks may have made an impact on the ways in which we communicate, professionalism is still always a must. Be friendly but keep your tone professional. If someone says something that you do not appreciate, delete their comment rather than getting into a battle of words. Ensure that your personal profile is separate from your professional one!

Your LinkedIn page can take advantage of a blog feed application to display your blog posts. Simply put up your article and it will show up as LinkedIn-updated. You will not spend as much time this way and you will get more visibility and you will also reach out to your friends on LinkedIN.

You should be flexible about how often you update your page. Try to incorporate a lot of posts if you are beginning a new campaign to keep people informed. Be prepared for the many updates by having great content ready to post beforehand, especially if this is not your strong point.

If you own a company blog, you can update it with new content and publish it on your social media sites as well. This will allow your readers to see when you post new, interesting content that you want them to read.

With social networking, it’s a good idea to provide a way for your customers and potential customers to speak with you. No customer wants to have a conversation with a large establishment, but rather an individual. If your customer knows that they are speaking to a single person who cares about their concerns, it gives them more faith in the company.

Use gimmicks like short-term exclusive discounts to drive traffic to your social media feeds. If people think they will need to act quickly when a deal comes up, they will check your feeds more often so they can get in on the fun. People will also be inclined to share news of the specials with their contacts.

Social Media

Create a business account, using your business’ name, on both Twitter and Facebook. That will make it easier for your customers to find you through a search, allowing you to build a solid follower base. Even if you don’t plan to actively start your social networking marketing campaign now, you will have a guaranteed security for the future.

Having a social media presence is important when it comes to marketing as well as brand recognition. Social media allows for more interaction with customers than traditional marketing methods.

Facebook is an excellent platform for hosting a giveaway. Some things that you can do is give away something that you market to the winner. It will not only give more to your fan base of customers, it will also help you to further market yourself.

Categories: Social Media Marketing

Tags: social media marketing, social networking, social networks