If you have your own business, there is a good chance a lot of your customers belong to social network sites. You should make sure your company is also on one or more of these social media sites. By including social media in your marketing campaign, you can dramatically expand the reach of your business.

Friends, family, existing customers, and anyone else you know should be invited to your social sites when you establish them. Contrary to popular belief, your network does not have to be comprised solely of customers and people within your niche. You can invite a wide range of people to join your network.

To make a more friendly site that works with social media, try adding comments, ratings, and a way to sort material. Giving your visitors these tools enables them to participate in the process.

Use exclusive offers to entice your social media consumers. Entice your customers with something unique, something that they can’t find anywhere else. An example would be to have a contest that is exclusive to your social media followers. If not, offer an exclusive price reduction or coupon savings just for followers to enjoy. You can also only include special announcements on any of your social media pages.

While you may not know what you are doing at first within social media marketing, fake confidence until you get the hang of it. Look into what your competitors are doing, and copy their style until you figure out what is best for you. Check out the content they’re posting and what type of promotional gimmicks that they utilize.

Respond to people who reach out to you. Comments can get lost in the shuffle, so make a habit of specifically looking for new comments every time you check your feed.

Make sure that you enable any following features on your social network of choice. Most people visit social media websites daily, so give them a quick way to access you via Twitter, Facebook or LinkedIn.

Write a guest post on a blog in your niche or allow a guest blogger to post on your blog. This can help you generate extra traffic. Anytime you agree to be a guest blogger on someone’s blog, ask that they put a link to your site in their blog roll or in the post. Always, be willing to reciprocate for your own guest bloggers. When this happens, both the primary blogger’s site and your site will get more traffic.

When working to build your site or brand through social media marketing, it’s important that you take the time to respond to all reviews and comments. This strategy can turn a failed campaign into an incredibly successful one; unfortunately, if you don’t employ it, your otherwise perfect campaign may flop. You must also respond to any negative comments you receive online. If you ignore these types of postings, it can leave a bad impression on other site visitors. Respond to these comments quickly, find out why the customer is not satisfied, and offer a solution.

Regardless of it’s general form and purpose, one facet your social media campaign must include is habitual rapid and professional response to all comments, inquiries and reviews. This could easily end up being the difference between a great social media marketing campaign and a campaign that is a failure. You must respond to negative comments and reviews if you want to go the distance. If such posts are left to fester, they can damage your brand. Deal with them as the occur, and you won’t have any nasty side effects to deal with down the line.

Include content that is specifically targeted to your current followers and existing customers. This can be done with an article, or a simple post on your Twitter account. Be certain to show appreciation for those who express interest in your product, and talk about experiences you have had. Such articles are apt to be shared often.

Continually interact with your customers. If appropriate, comment on their blogs or Facebook statuses. When you are making comments do not get involved with a personal discussion; contact them only when they are chatting about something that pertains to your business or products.

Your content is easily shared on Facebook. Facebook will share the comment of someone else on another friends page. Encourage the readers of you page to talk between each other and with you on the posts you make to gain more exposure.

Browse over Facebook’s games. You can try to create a game that is related to what you sell or the industry you’re in. Some games even turn into viral phenomenons and are played by millions of users. In fact, it can easily be worth your money to hire a professional to produce a high-quality Facebook game for you.

Utilize tags when you post on Twitter. You can create a tag by preceding it with the pound (#) sign, and it will be visible to groups and people who use the tag as a search term. If you pick tags the right way you should be able to target some people.

Even if social media networking has changed communication for all of us, you must always maintain a professional attitude. Make a personal introduction, but maintain an air of professionalism. Do not allow yourself to engage in an online argument; however, you may choose to delete comments that are inappropriate or misleading. If you will be interacting with both friends and business contacts, create two separate profiles for this purpose.

When you post a video to Youtube, add a link to your website in the description, and make sure you have Facebook and Twitter buttons next to your videos, and on your channel. When your customers choose to add you to their Facebook and Twitter accounts, your videos will be accessible to all their friends.

Every time you write a new posting for your business blog, add links to social media. You can link your followers to your social media marketing site to help them read about it.

Social Media Marketing

The best way to contact your customers on a social networking site is directly. They do not want to communicate with a faceless company. When a customer knows there is a compassionate person at the other end of their Internet connection, they will have more confidence in your business.

As you have seen from the above article, social media sites are one of the great ways you can market your business. Social media marketing is effective for so many things, including talking to existing customers, gaining new customers and giving your business exposure that would be impossible through any offline means. Add social media marketing to your marketing repertoire and see how useful it is.

Keep an eye on the competition. Follow their social media presence and analyze what they are doing. You can choose to approach it a similar way or try develop your own way to reach a different audience.

Categories: Social Media Marketing

Tags: existing customers, social media marketing, social media sites, social network