Popular social networking sites like Twitter, Google Plus, and Facebook are only a few key players in what many people are calling the most powerful medium in the business world. If you have not used these sites to promote your products or services, it is time to get started. These tips will help you develop, as well as maintain a strategy that will work.
Don’t just post the same tweets over and over if you advertise your business on Twitter. Vary your content to help create excitement and interest. Offer advice and suggestions of interest to your customers via Twitter. By using these tweets along with the ones used to promote your business, you will notice your followers to be more able to hold interest in what you’re tweeting.
Twitter can be an effective way to spread the word about your business. Once you understand how it works, you will see the potential for hundreds, or even many thousands, of new customers. Learn about using hastags, keywords, etc. on Twitter.
Make sure to update all of your social networking sites regularly. Staying updated will keep your content fresh, so people think that they are reading something new and exciting. Aim for publishing updates more than a couple times a week.
Include a re-tweet option on every post to your blog. This makes it much easier for other people to share your the content through twitter. It raises your potential audience dramatically.
A social media storefront that is easy to use is one way you can effectively use social media marketing. On top of your own existing website, use Facebook to create a store that can be accessed from all of your online messages. People who use Facebook a lot click around people’s profiles, which means they might see your product selection without even visiting your main website. That way, you don’t even need to lure buyers to your site–they can remain on Facebook if they would rather remain there.
You should invite all of your friends and professional contacts to visit your sites. Contrary to popular belief, your network does not have to be comprised solely of customers and people within your niche. You can invite a wide range of people to join your network.
Combine email marketing with social media marketing. Add in links to your Twitter and Facebook when you send out emails to try and market to people as much as possible. You may also be able to get more subscribers to your newsletter if you have a link that goes to more information about it.
Social Media Followers
Place buttons all over your pages. These links should be included in forum and email signatures, blog posts and on every page of your website. If you operate more than one social media profile, you should always include links to each one.
Give your social media followers exclusive offers. Provide your customers with valuable content and they will show interest in your campaign. An example would be to have a contest that is exclusive to your social media followers. You could also develop games, offer polls and quizzes, along with exclusive content. You can make announcements strictly through a social media page.
Respond to comments made by users on any social networking sites your company inhabits. Make sure you log in two times a day and read your messages and notifications. If you wish, you can enable emails for every notification that appears on your page. Remember that what you write as a response to a comment will be public for everyone to see.
Have your social media accounts double as secondary stores for your products. For example, prepare a Facebook store and link to it from your posts. People who use Facebook a lot click around people’s profiles, which means they might see your product selection without even visiting your main website. This way, Facebook users you want to turn into customers will be able to stay on Facebook and still make purchases for you.
Retweet updates from other influential Twitter users which you believe your followers would benefit from reading. Users are notified of your post; many will re-tweet the message and respond soon thereafter.
As more people begin to use social media marketing to communicate with their customers, it is very important that you get in the game as well. It is possible to lose a great deal of sales and competitive advantage if a social networking aspect is not included in a marketing plan. If you have a business you should read this article to find out how to use SMM to win.
Sign up for a Yahoo account so you can use Yahoo Answers. This website lets people ask questions and then allows others to offer answers. Search the internet for customer questions or issues related to the type of products you sell and try to answer them with links to your own products where allowed. Creating questions and answers lends you an air of credibility and creates a sense of expertise.
Categories: Social Media Marketing