Traditional marketing has it’s place, but to survive, businesses need to learn how to leverage the social media space. One great new way to market your services and products is social media marketing; however, it’s important to understand how to do it before you begin. Here are a few social media marketing tips to make sure you do well.

Make sure your blog is always kept up to date with useful info. If you are running a sale, you should always share that with social media sites. Your blog can also announce clearances, specials and changes in location or hours. Always ensure your blog is getting these posts, as well.

If you have a blog, make sure that you have (and if you don’t, add it) a “like” button on the top-right corner of your page. Facebook users then have the option to “like” your site. This will allow visitors to “like” the post and they do not have to leave the blog. This makes it easy and more likely that your visitors will do this and you will see more traffic because of ity.

Add a button that shares your blog posts on Facebook to each of your blog entries. When someone visits your blog, they can easily share material they like with other people via social media. This will increase the number of readers who visit your blog, which means more visitors who will be interested in what you have to offer.

Give your social media followers exclusive offers. These offers should be something that is unique. You do not want your followers to be able to find something similar elsewhere. You could organize contests, give out free prizes, or offer rewards to your best customers. If that is not something that interests you, try offering them an exclusive product or service. You can also limit your announcements to your social networks.

Your social media friends can get deals others cannot. Add in something that no one else is offering to get people to want to like your page. For example, do a contest for your social media fans. If not, offer an exclusive price reduction or coupon savings just for followers to enjoy. You can also limit your announcements to your social networks.

Decide whether or not you want an association with your customers. For building up sales, keep bells and whistles to a minimum, and use social media for advertisements. If you actually want to build a loyal customer base who repeatedly comes back and buys from you, you’ll have to begin the conversation with them by introducing yourself. After that, continue to interact with your customers and allow them to set the direction.

If you have a social media presence, always respond to people when they ask a question or post a comment. Check your profile a couple of times each day so that you do not miss anything.

Always answer to the messages and comments you receive on social networks. It’s common to look over a question or comment, so keep an eye out for them.

Combine social media and email marketing. To do this, consider including social media widgets the end of your email. Another thing you can do is encourage visitors to subscribe to your newsletter.

Utilize tools like Twellow or Tweepi that are related to Twitter. Using these tools will help make automated updates and can lead you directly to the customers with the demographics you’re looking for. You can identify a list of users to follow, and hope they will follow your updates too.

Update your Twitter status often to keep your message from getting lost. Also, make sure that you focus on volume when you are dealing with Twitter. Short posts are valuable as they get the information across that is necessary without taking away time from your readers.

Social media outlets are an exhilarating new arena in which you can get the word out about your business. However, you need to apply the right tactics to find success. Use these ideas and you will surely find SMM produces great positive results and profits for you to enjoy.

Only buy online ads that offer you good visibility. When your ads are in bad places, then it makes it hard for you to get any attention from people, which can hurt your possibility of customers or followers.

Categories: Social Media Marketing

Tags: social media marketing, social networks