If you have your own business, there is a good chance a lot of your customers belong to social network sites. So, your business should also be involved in social media. You can potentially increase your number of customers by targeting your marketing efforts on some of the better-known social network sites.

You should have regular interesting blogs. When you have new information and your visitors are expecting new content, they will often come by to see what you have up. This is illustrated by the subscriptions that are made to newspapers and magazines. Stay consistent and do your best to create quality content to keep your audience interested.

Put a “retweet” button on each blog post. Placing it strategically at the top of the page will make it quick and easy for viewers to share your content over Twitter. This allows your blog to reach an even larger number of people.

Set up a blog and regularly update it. Use your blog to promote any specials or sales you may be having. It is also the perfect place to release important information such as location and hour changes. Always ensure your blog is getting these posts, as well.

You can use sites like Youtube to help give yourself attention through social media marketing. YouTube is an attractive marketing strategy that is effective, because videos give people instant information about products or services. Having visitors to your site who know about your products can help increase your sales.

If you use Twitter as part of your media marketing plan, create tweets that are rich and varied in content. Tweet both tips and suggestions related to what you have to offer. Prioritizing these tweets over those that simply link to your business makes it much more likely that your followers will continue to follow you.

Make a decision about whether or not you want to have relationships with your clientele. Simple marketing through social networks is what you should focus on if you are only interested in driving sales. Just simply saying “hello” to your customers is all it requires to be on the level with customers which requires a back and forth interchange. The customers will respond and you can go from there.

Do not underestimate the power of conversation. Do not make the common mistake of neglecting to use customer feedback as a means of learning more about your target market. Take your responses to the next level by opening a dialogue with your customers. Make it your mission to learn everything you can about their needs, and use this information to make your next move more effective, or improve your company as a whole.

To ensure your website is going to work with SMM, add some comments, ratings, and some different ways to search. Using these functions can help your users decide what your most popular content is, and lets them actively participate.

Take time to decide what your overall high level strategy is all about. If you rush into any campaign without doing your research, you may find yourself spending time and money to get no returns. Devise a strategy that incorporates many different modes of attack, and follow through accordingly.

Engage online users by including buttons that link to your Facebook, Twitter and other profiles. You can also provide the option to subscribe to your RSS feed. Ensure that these buttons are on your blog, email, website and on your signature when you go to leave a comment. It is also important to link up one social media site to another so people can find you on multiple platforms.

Consistently keep an attitude of humility in all your social media content. Your followers will not appreciate reading what you have to brag about, even if you are successful. You must keep your customers happy! Without them your business would be doomed to failure.

Social Media

Try interacting with your customers as much as possible. For example, respond to other users’ notes, statuses, images and updates. Don’t interrupt a conversation with irrelevant comments or links to your products. Only post relevant comments, and don’t mention your business unless the conversation naturally leads into it.

Always respond to questions and comments on your social media pages. Always check your social media sites a few times a day, and always see if you have any new comments, etc. You can also set up your program to notify you via email when a message is posted. It is important to realize that your response to comments can be seen by everyone.

Establish a combination of email strategies as well as social media initiatives. Place Twitter or Facebook buttons on your emails and let your customers know you will personally respond on these sites. You can also provide a link to your newsletter registration page to make it easier for people to subscribe.

Sign up for a Yahoo account so you can use Yahoo Answers. This portion of the Yahoo website is a service that allows people to submit questions, which other users then answer. Provide useful answers to questions about your products, focusing on demonstrating your expertise rather than trying to sell. If you give them quality answers, people will consider you a professional and an expert.

Twitter has a lot of cool tools you can use for social media marketing purposes. Check out Twellow and Tweepi. Using these tools, you can easily locate users that coincide with your main target audience and connect with you frequently. The more adept you become at using these types of tools, the larger your audience is going to be.

When done properly, social networking sites can be a boon to your business. Interacting with your customer base will show you what your business will become later down the line. Check out social media marketing, and you’ll soon see how much it can benefit you.

Your LinkedIn page can take advantage of a blog feed application to display your blog posts. When you post articles, they will show as being updated on Linkedin. This is a time saver, since you can reach your blog audience and your Linkedin followers simultaneously.

Categories: Social Media Marketing

Tags: social media marketing, social network sites