It’s likely that your customers are already on social networks, are you? So, your business should also be involved in social media. Find out what social media networks your demographic uses, and use them to promote your business; otherwise, you are not finding all the customers you can!

If you want a large number of subscribers to your social media, don’t just promote your products all the time. Link to external stories, articles, and other content that is related to your particular niche or industry. Interact with your audience, create giveaways, and post images, especially niche-relevant LOL cats. Look for opportunities to interact with your followers. Get your followers to identify with the product rather than just see the marketing message. If customers see themselves using your product, they will buy it.

Update your blog with new and interesting information frequently. Post everything new you have to say on your blog. Also use it to post any new about your business including closings, location and changes to the hours. You’re going to want to post this material to your blog too.

Utilize social media to create a user friendly atmosphere. As a supplement to your standalone site, make a Facebook store to which users can navigate from each post you make. This makes it easy for avid Facebook users to find your site as they navigate Facebook, and and enable them to buy your product on the spot. This way, Facebook users you want to turn into customers will be able to stay on Facebook and still make purchases for you.

YouTube can be incorporated into your business to attract more visitors. YouTube users are generally better leads because they have generally already seen a video you have posted, and won’t click on your links unless they like what they see. When people navigate to your site and have an awareness of what you are selling, they are more likely to purchase from you.

Keeping finding new ways to get in touch with your customers. If appropriate, comment on their blogs or Facebook statuses. As long as you have a comment to add that’s related to the topic at hand, you should interact in a friendly manner to build rapport between you and your base.

Be sure you have your website set up so that your visitors can “Like” you and follow your activities via social media. You can provide your visitors with up-to-the-minute communication by staying in touch with them through Twitter, Facebook, Linkedin or other networking services they use. Don’t neglect the possibility of using multiple sites, either.

Investigate the possibility of creating a Facebook game. Design a unique game that is related to your company’s products and services. Some of these Facebook games featuring well-known brands have even gone viral. You can have a professional game designer handle all the details, but try to come up with a great gaming idea yourself.

Social Media

Take advantage of Twitter-related applications, including Twellow and Tweepi. These tools help you to find your target audience; you can also identify influential users, too. This can enable you go come up with people that it would be wise for you to follow, and will increase the chances that these people will follow you as well.

You need to add links to all social media sites you have profiles on to every webpage, social media site, and email communication that you make. Things like RSS feeds and other widgets should be visible on every social site you own. Try to add your links to other profiles as well to encourage multiple sources of traffic for your site.

Make sure you respond to all the comments that pop up on your Facebook page. Ideally, feedback will be positive, but respond to criticism as well. If your followers know you care about what they say, it will be easier to win their trust. Answer questions and comments as quickly as possible.

Facebook is a great way to not only advertise but share the information that you have. If you receive a comment from someone, it will appear in that person’s feed where their friends can see. Find ways to encourage the readers to interact to help gain exposure.

When working with social media and using it to promote your business, you must be prepared for any negative feedback that comes with it. When your customers love your products, you are sure to be happy, but you must realize that there will also be bumps in the road. So try your best to help out anyone who has a question or concern with your company.

Do not expect immediate results. It requires lots of time to develop an effective social media strategy. Focus on getting more customers to connect with you on social networks before you think about launching a major campaign. Make certain to link all of your social media sites so that your followers can follow you anywhere!

Give your customers a change to leave feedback and respond to them quickly. When an individual customer voices an idea, chances are that others share it. Let customers know that you care about what they think.

An engaging social media profile will entice users to visit your online storefront and explore your product offering. Tell your customers about your current promotions, or new locations. Make your promotions special by limiting them to users who friend your business, or link to a printable coupon for a great deal. People must be convinced that subscribing to you on Facebook gives them something of interest.

Consider hosting giveaways through your profiles on social media sites. Everyone loves free products and this is a way to get new followers to your social media profiles. Figure out what you’re offering for free, then jump on some of the freebie social media sites that are popular. After this post a link so your customers know where to get the freebie.

Be flexible with updating your pages. When you launch a big campaign on a new product, make sure to provide the frequent updates people expect to see. But if you are having a hard time coming up with fresh content, consider posting less often so your content is not stale to followers.

You can increase your social media followers by offering them exclusive deals, discounts, and coupon codes. Your customers will feel like they are part of an exclusive club when they receive discounts from your profiles, and will increase your profits with the additional sales.

Use social media to research new products and to get feedback on current products. Most people enjoy being given the opportunity to openly express how they feel about something, which is good for business too. These people are a great source of free information about what demand exists for a particular product.

Using social media to spread announcements and updates is great, but it should be simple. Keeping your messages simple gets to the point really quickly and makes it more likely the viewer will pay attention and remember what you have written. Not only that, but they will most likely want to pass this information onto their friends. Use images, instead of text, to give a quick dose of information in a small area of screen.

It should now be obvious, social media is an essential marketing tool for any business. Interacting with your customer base will show you what your business will become later down the line. You should get started and see the new possibilities for yourself.

Follow all of your followers on Twitter. At the very least, this shows that you’re all about the social aspect of social media. Also, it shows that you have respect for your clients and simply aren’t looking to get their money. You are going to retain a lot more new followers if you give them some attention through tweets and following them back.

Categories: Social Media Marketing

Tags: social media sites, social networks