Sometimes finding new and innovative ways of self-promotion is difficult. Social media sites can be great avenues to connect with new customers. What follows are a few suggestions to get you started using social media.

Utilizing a Twitter account could be very beneficial to creating business contacts. If you take the time to study how Twitter works, you can get your business seen by hundreds, if not thousands, of people. Familiarize yourself with the use of effective keywords and hashtags to generate traffic for your Twitter presence.

Social Media

Create special offers for social media followers. You can entice your customers to purchase with unique items that can not be found anywhere else. For instance, running a prize drawing for your followers will always generate positive responses. If not, offer an exclusive price reduction or coupon savings just for followers to enjoy. Additionally, make special announcements exclusively on your social sites.

You should definitely think twice before you hire out a company dealing specifically in social media marketing. For starters, their black hat techniques are often seen as spam and will degrade your reputation. Some of these operations will use tricky methods of creating fake social media accounts through automation and proxy servers. Although you may see your view count rising, actual people are probably not seeing your advertisements; therefore, the money you are paying these companies is going to waste.

In order to get the most out of social media in terms of marketing, add social network widgets to your page. A widget will make it easy for others to follow you. A widget will also let the visitors share your page directly from your site.

To obtain subscribers to your social media profiles, offer deals and special offers to followers. When people see deals or promotions on Facebook they will want to spread the word about what your site has to offer.

If you are going to create a social media profile, you must be willing to continuously update it. Most social network users expect updates as often as possible, and if you do not provide them with it, you could give yourself a bad name and lose many customers. Do your best to update several times a week.

Use the one-two punch of email marketing and social media marketing. Add a Facebook button or twitter button to the end of your emails. It is also a great idea to provide an option for subscribing to your newsletter in any email correspondence.

Until you develop you own unique style in the social media world, mimic the style of those that you admire. For inspiration, you should analyze your competitors’ social media strategy until you are able to establish your own distinctive formula. Look at what they are posting and analyze what they post and what specials they have.

Before settling on a specific social media platform, weigh the pros and cons of each against your business goals. All social networking sites function differently, and if you are aware of how their differences can benefit you, then it will help you greatly in your promotional efforts. There might be one or two networking sites that reach more people, making them more worthy of your time than others.

Put buttons for your social media accounts every place you can think of, and consider using RSS feeds too. Whenever you leave any comments, ensure that this is on your blog, website, emails and definitely your signature. Try to add your links to other profiles as well to encourage multiple sources of traffic for your site.

If you are aware of the ads posted from social media pages, the pictures they have are very intriguing images that are photoshopped. They do the job of attracting potential customers in a very clever way. Once you lure them in, they will be more likely to click through to your site and buy one of your products or services.

Look into Facebook’s games. Creating a game around your product or service will be a fun way to introduce it to a large audience. Exciting games that catch the attention of the viral news media can garner a lot of attention for your business. You may consider it money well spent to hire a professional game design company to help you with game development.

Follow these tips for success with social media; use them to get comfortable with the medium so that you can dominate it. As you become more proficient, you will gain more customers.

Select strategic titles for any video you post to YouTube or your social networking pages. The titles need to have keywords that relate to the products you sell and the industry you are in. The more descriptive your titles are, the easier a viewer will be able to locate them using their search terms.

Categories: Social Media Marketing

Tags: networking sites, social media marketing